Kumho
Kumho have rapidly increased their level of product awareness in the UK over that last few years. The latest brand awareness coup is the sponsorship of Manchester United, now many drivers are seeing the Kumho brand and many will be 4x4 drivers.
Their massive range includes everything from ultra high performance directional road tyres to extreme off road tyres and everything in between. Kumho has always offered excellent value for money and with the recent developments in the products on offer this is now truer than ever. The new KL71 MT tyre is already a serious demand product with new sizes being introduced over the coming months, and likewise the new 18" UHP KL51 fitments for Discovery and Range Rover. The huge amount of time and money invested in the research and development of every Kumho product has fantastic effects on the overall level of product quality. Kumho has well and truly established itself as a serious 4x4 product. Paul Carter, National Sales Manager for Micheldever Tyre Services, enthuses about the brand - "Exceptional quality, incredible range, hugely competitive prices and 4x4 OE pull through on the many Korean 4x4 vehicles means great business for all our dealers; and with the Kumho brand prominent on our TV sets it's all good news."

Lassa at Reifen 2008
Lassa will be exhibiting again at Reifen 2008 (Essen, May 20-23). Situated in Hall 3 (stand 217), the 20 metres by 8-metre stand will feature a couple of exciting new product lines.
Following the success of the 2007 Exhibition programme (which saw Lassa at Bologna, Madrid, Las Vegas, Oslo and Paris), Lassa remain committed to supporting their distributor network with strong investment in brand awareness.
The news of Lassa's presence at Reifen 2008 is coupled by the launch of a new, revised and updated Distributor Support Programme. Entitled Lassa Connect, the programme covers distributor incentives, marketing support, training modules, product information and business advice.
Martin West, Lassa's International Marketing and Business Development Director, commented - "Lassa remains committed to quality - our products, our distributors, our marketing support and the resulting benefits to the local tyre dealer".